Persona Development

Step 1 of 7

The following worksheet will assist in developing the key personas your brand needs to connect with. Personas assist us in connecting with your market effectively by tailoring your website design and marketing efforts toward specific segments of your audience. For example, instead of sending the same marketing emails to everyone on your email database, you can segment your approach and content by persona and tailor your messaging according to what you know about the different customer personas. We will create a fictional representation of up to the ‘Top 3' ideal personas/customers. These top customer profiles will be referenced at various stages in the process and will assist in evaluating ideas and messaging. Submit a form for each persona you have.
Humanize your Persona with a name like Marketing Mary or Human Resources Harry.
There can be more than one possible role for your personas, E.g. 'Marketing Mary' could be a Marketing Manager or a Director of Marketing.