Copywriting
The art of...
Strategic Copywriting
The most compelling content creates a connection with your audience, inspires action, and conveys your brand’s unique identity. Not only does it demand the skill of an experienced copywriter—but it requires a foolproof strategy as well. Through years of experience and thousands of projects, we’ve honed a creative process that’s incredibly efficient and highly effective.
As our clients have grown, so have we. We cater to high-volume national and international organizations that need consistent, high-quality creative services at competitive rates. We are headquartered in Santa Clarita, California, with team members throughout the US, providing unparalleled daily support.
Results-Driven Copywriting: Our Proven Process
Keen Ears
Small Dog Creative sets the gold standard for superior copywriting—and it starts with a thorough analysis of your industry. As part of our Messaging Package, we take a deep dive into the psychology of your buyers. This includes interviewing your “ideal” customers to gather insight into their behaviors, motivations, pain points, and goals. From this information, we build out detailed Persona Profiles to guide us in developing compelling narratives that resonate with your distinct audience.
We Establish a Strong Foundation for:
- Powerful content tailored to your demographic
- Unified, consistent voice and tone
- Authentic messaging that builds trust
- Persuasive calls to action
Coming to the table with your own brand personas or customer profiles? You’re ahead of the game! Just show us what you’ve got and we’ll review before putting pen to paper.
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A Collaborative Approach
We treat design and copywriting as a dynamic duo. None of our content is created in a silo; our copywriters and designers work together from the outset. Every project begins with a collaborative “wireframe” to map out a visual flow and determine how much content the space can truly accommodate. With a clear framework established, copywriters can then develop highly focused content. Once the story is spun, the piece is handed back to Design, along with recommendations for supporting graphics. This approach ensures the perfect alignment of visuals and messaging for impactful content that builds trust and inspires action.
A Synergistic Approach Enables Us to:
- Establish the hierarchy of information
- Flush out key points that require visual emphasis
- Craft purposeful graphics or illustrations
- Guide the use of attention-grabbing calls to action
Rigorous Review
Once copywriting and design are complete, the piece undergoes a rigorous review process in which multiple project managers edit and inspect the deliverable. A meticulous spot check ensures that your final files are error-free, professionally “packaged,” and delivered without a (digital) hair out of place. Whether we’re creating a large catalog or a small graphic, your content is as important to us as it is to you—we monitor its accuracy with eagle eyes.
Delivering Exceptional Content Through:
- A multi-person Q/A process
- The development of internal editorial standards for your brand
- Applying new feedback to future projects
- Providing recommendations for improvement
What Types of Copywriting Services Do We Offer?
Well-Rounded Hounds
From sales copy to creative writing, SEO content and beyond, you can rely on our capable Content Crew for just about any of your copywriting needs. Below are some of our commonly-requested deliverables. If you have something else in mind, just ask—we rarely shy away from a challenge.
Our Expertise
- Brochures
- Website landing pages
- Campaign-based content
- Copyediting
- Brand personas
- Emails
- Product descriptions
- Case studies
- Authority articles (and interviews)
- Social content
- Press releases
- Blog posts
- SEO content
- Slogans and taglines
- Product and business naming
- Brand pillars
- Unique value propositions (UVP’s)
- Professional bios
- Educational brochures
- Infographics
What Industries Can We Write For?
Jack (Russell Terriers) of all Trades
One of the most exciting parts of our job is getting to work with clients from so many different industries. When you partner with Small Dog Creative, we put in the legwork to learn your market like the backs of our hands.
To Master an Industry, We’ll Often:
- Sign up for industry-specific emails and ads
- Follow you and key players on social media
- Attend trade shows
- Conduct site visits
Please Come, Sit, and Stay
If you’re looking for high-quality content, maximum value, and a team that always has your back, you’re barking up the right tree. We’d love to have you in our pack.
