First Impressions…Online

The American business landscape has reinvented itself so quickly, some small companies find it challenging just to keep up.

With mobile websites, hundreds of platforms, social media, and new apps coming out every day, staying relevant isn’t an easy task anymore. According to Entrepreneur, “You must have a professional-looking site if you want to be taken seriously. Since many consumers now search for information online prior to making a purchase at a brick-and-mortar store, your site may be the first chance you have at making a good impression on a potential buyer. If your site looks like it was designed by a barrel of colorblind monkeys, your chance at making a good first impression will be lost.” Great web design is essential in your site and business’s success, however, it’s unlikely, that as a business owner you have enough time, energy, and expertise to design a site that can offer your users an intuitive experience, robust platform, and aesthetically pleasing online atmosphere.

Most of customers are going to look you up before they come into your business, if they come in at all, so let your clients feel comfortable enough to spend their money on your site.

These days your company will be judged on its website, so don’t make the mistake of making it an after-thought. Consider these important factors when building, designing, and establishing your web-presence:

  • Does your web design powerfully represent your brand?
  • Do your graphics and graphic design stand out amongst the millions of websites available?
  • Is your site easy to navigate, and will your visitors be able to find exactly what they are looking for?
  • Do you have a mobile-version of your website that your customers can access from their iPhone, Kindle, or Android?

Your website should be your most powerful and hard-working marketing tool! Don’t let a poorly designed website scare off future customers; hire professionals to give your site a strong foundation for the future of your business, and make an excellent online first impression.

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