Ideation
Creative Ideation Builds...
A Strong Foundation for Your Brand
Participating in the creative ideation process is one of the most exciting parts of the branding experience. It is crucial to building a great foundation for any marketing campaign. The process begins with a deep dive into the products, messaging, and intended media output. Then together, we develop visual ideas that will resonate and impact buyer behavior.
Creative ideation can take many forms. Just a few of the techniques we use include: collaborative brainstorming, pencil sketches, mood boards, and wireframes. We also write sample messaging campaigns that will work when combined with visual ideas.
During the ideation process, we present our ideas to you and your team so that you can provide constructive feedback. We utilize your input to fine-tune the ideas and determine which to evolve and bring to life.
What Makes Our Creative Ideation Process Unique?
Brainstorming: Ideation Through Exploration
Our ultimate goal is to impact customer buying behaviors while building trust and brand awareness. Brainstorming sessions allow us to walk through hypothetical scenarios that connect visual opportunities with messaging.
Our Ideation Process:
- Pairs the best visuals with the correct messaging
- Determines the viability of ideas in specific industry landscapes
- Creates hypothetical scenarios about how creative ideas may be interpreted in print, social, and point-of-purchase campaigns
Collaboration: Shared Synergy
Throughout the ideation process, we work together to gain clarity and understanding of your goals before creating the first design sketch. This ensures optimum use of your budget and time while guaranteeing we are moving in the right direction.
Creative Collaboration Guarantees:
- All visual elements convey the intended messaging
- Your feedback is integrated into the next steps
- The experience is interactive and authentic
Strategic Consulting: Expert Insight
With many years of product branding and marketing under our belts, we’ll share what we’re seeing on the horizon and what we’ve seen work in the past. By reflecting on changing trends and tapping into our vast industry experience, your marketing efforts are maximized from every angle.
Utilizing Expert Consulting Can:
- Bring about new ideas by listening to outside perspectives
- Gain a competitive advantage by hearing other experiences in the market
- Enable your brand to stand out from the crowd
What Deliverables are Born Out of Creative Ideation?
Ideation for Design:
Whether you’re embarking on a large project or a completely new brand, a thorough, creative ideation process will ensure that every design detail supports your larger goals. Elements of design that must be considered are shapes, colors, text interactions, and more.
To Master an Industry, We’ll Often:
- Brochures and print materials
- Logos and corporate identity packages
- Websites and User Experience (UX)
- Packaging designs
- Product logos and/or badges
- Point of purchase (POP) campaigns
Ideation for Copywriting:
If you design a powerful product, the copywriting for its marketing materials must be equally as impactful. That copywriting must carry through the entire lifecycle of the product.
Copywriting Ideation Can Lead to:
- Taglines
- Messaging pillars
- Product campaign messaging
- Voice and tone guidelines
- Editorial standards
Ideation for Website Development:
An effective website is more than just a pretty design. It should speak to your audience, be easy to navigate, and ensure a positive user experience for years to come
Ideation for Web Development Can Include:
- Moodboards
- Wireframes for key pages
- Homepage sketches
Illumination Through Ideation
Ideation is the spark that lights the creative fire. It’s the difference between just getting something done and making something spectacular.
Contact Small Dog Creative to stoke the embers of creativity for your brand.
