Sales and Growth
Farmer Brothers Foodservice
Farmer Bros. is a nationally acclaimed producer of coffee, tea, spice, and cappuccino products. They were growing their distribution presence in convenience stores across the US and needed point-of-purchase materials that were ready-made for their sales staff and could be quickly installed in multiple franchise locations. In addition, we designed tradeshow booths and promotional materials.
C-Store Theme Packages
National POP Program
We collaborated with Farmer Brother’s sales and marketing team to realize a few different themed POP program packages that would dress the areas inside convenience stores where coffee and tea beverages are served to customers. Each came equipped with key marketing items including menu boards, flavor labels, loyalty program cards, sell sheets, posters window signs, and in-store advertisements.
Custom Coffee Plan
The office coffee division of Farmer Brothers asked us to design a menu of items that served as an overview of offerings for their customers. We rebranded the division and created a wide variety of marketing materials for them including a brochure, promotional materials, invoice stuffers, and more.
Small Dog Creative supported our B2B and B2C marketing efforts which helped position our company as a leading office coffee service provider throughout the Western US. They drove the development of our website, print materials, promotions, social media and merchandising. They also contributed to the development and successful launch of our Telemarketing, Customer Retention and Customer Service programs.
— Farmer Brothers Coffee