A Chilling Concept
Train Harder. Recover Faster.
We interviewed athletes that use their products religiously. Focusing on the passion and energy that created IceSleeve, we came up with a chilling concept that highlights the energy athletes get when they use IceSleeve products for a fast recovery after working out.
Unique Photography for Every Use
We facilitated a product shoot of an ultra marathon runner to show how the product conforms to the body and reveal the power behind a well preforming athlete that uses IceSleeve products regularly. The photos can now be used for all the materials: social media, packaging, trade-show banners, retail displays and more.
From Packaging to Point of Purchase
The look and feel turned into banner ads, packaging, a trade show booth, and other marketing materials. The IceSleeve brand is now able to compete in the athletic arena. The design created a sustainable brand that is quickly gaining momentum in the therapeutic marketplace.