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How to Make Buyers Personas So You Can Stop Wasting Money

In our previous blog post, Your Marketing is Failing Because You Didn’t Start Here, we spoke about the definition and importance of Buyer Personas. Now, we are going to teach you to create these Personas so that you can stop wasting your money advertising to the wrong audience. Step 1: Start by making a list …

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Your Marketing is Failing Because You Didn't Start Here

Your Marketing is Failing Because You Didn’t Start Here

While there are thousands of ways to spend money on marketing, none of them will be truly effective if you don’t take the time to first create your customer Personas. Building a Persona helps you to better understand your customers and speak to them effectively. Personas remove some of the guesswork in marketing by bringing …

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Top 10 SEO Myths

Top 10 SEO Myths

Search engine optimization (SEO) can be challenging to understand. People tend to hyperfocus on Google’s frequent algorithm changes and which keywords to pack into their text rather than focusing on strategies that could significantly improve their search engine rankings. As a result, there are plenty of myths out there that need to be dispelled. Here are ten of the most popular SEO myths.

Creating an SEO Strategy that Stands the Test of Time

Inbound marketing requires constant attention to the changing requirements of the market and of the most popular search engines in order to remain effective. Many marketers feel as though they are constantly adapting their SEO strategies in order to keep up with the latest changes in search engine algorithms and the needs of their markets. …

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